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PROF. ADAM PAZDA

Color is more than just an aesthetic stimulus. It can influence how people think, feel, and behave. Most of my research focuses on how color can influence human psychological functioning, especially in the domain of person perception and impression formation.

RESEARCH HIGHLIGHTS

Here is a video summarizing some of my research on how women perceive other women in red clothing as a sexual threat. 

Here is a link to a Science article that summarizes my work on men's sexual attraction toward women wearing red clothing.

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